Today Mashable published a fact sheet confirming recent rumors that Google was planning their own daily deal group purchasing service.
Google has yet to officially comment, but they have a logo for the new product.
This new offering from Google comes on the heels of Groupon’s decline of Google’s 6 billion dollar offer. Since Groupon turned down the offer they have been raising funding, acquiring local competitors, expanding overseas, and preparing for a IPO in the spring.
There’s a lot of chatter about how Google will be guaranteed success because of their ad products. Yes, AdWords and AdSense bring a lot to the table for the marketing potential of deals and the businesses that offer them.
However, I think the really interesting part of this new service will be how it integrates with Google Maps. I use Google Maps exclusively when I’m looking up a local business. I use the map entry to find reviews, give me directions, and direct me to the website. Beyond the standard Maps, Google is testing Google Places check-ins in Portland.
If they do this right, Google has huge potential to outperform Groupon, foursquare, and Facebook places.
The real question is, will they be able to successfully leverage their existing assets to launch this as a truly social service? Google hasn’t really been ahead of the curve on social networking; Google Buzz received lackluster reviews and many complaints. Overall, Google’s management just hasn’t seemed to really grasp how people want to interact socially on the web.
Google has confirmed with the following statement: “Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.”
- What Does Google Offers Mean for Groupon? [OP-ED] (mashable.com)
- Is This Google’s Groupon Clone? Well The Logo Fits … (techcrunch.com)
- Google Plays Catch-Up with Upcoming Groupon Clone (newsgrange.com)
- Google Offers won’t kill Groupon, and that’s exactly the point. (thenextweb.com)
- If you can’t buy ‘em, join ‘em. Google reportedly launching Groupon clone. (thenextweb.com)